Bank Hapoalim
Disk-In Pro studio produced a promotional film to launch Bank Hapoalim's new branding.
The film was shot in a news edition format. Presented by Ya'akov Eilon, Israel's familiar and popular news anchor, with the participation of other well known TV presenters; Orli Vilnai and Sigal Gafni. The film includes interviews with the designers of the new branding, bank managers and field interviews to emphasize the importance of simple, clear language when addressing a customer.