The VISA Innovation Center provides an immersive branded experience for clients and partners of VISA to explore new technologies, engage and collaborate. It has been designed to give VISA true ownership of New York City in a way no other brands have explored. The platform is designed to control and direct a customized smart show. The architecture accommodates a collaborative space, capable of flexibly respond to clients’ needs, personalities, and behaviors.


Gensler Architects
Network Roseau
Sagi Rechter
Photography: Garrett Rowland